I know that many times as 米6体育直播nba specialists or consultants, when we’re so involved in the details of a process we have issues “to see the forest for the trees”, which is sometimes the reason why we fail to make the impact we had initially expected , or why our 米6体育直播nba recommendations are overlooked and not taken into consideration as we had wished within the existing workflow.
Are you not sure and/or don’t know what I’m talking about? In this post, I’m going to explain what’s the product triangle, why you should care about it as an 米6体育直播nba, even if you’re not a product manager and show how you can integrate 米6体育直播nba within an organization product triangle to align the efforts and achieve the sometimes elusive support and impact.
The product triangle is a concept developed and described by Daniel Schmidt in “ A Visual Vocabulary for Product Building ” as the “the environment in which a product builder lives”.
The Permutations of Product Fit & Misfit – By Daniel Schmidt
A product is not a thing; it’s an evolving relationship between a technology, the people who use it (or might use it), and a business that funds its construction. An abstract representation of a product might look something like … a triangle-shaped graph I call “The Product Triangle.” The Product Triangle is the playing field on which product builders ultimately win or lose.
Daniel explains how a balance and alignment of the technology , users and business when building a product will allow it to correctly “fit” its context and succeed or to become a “misfit” and fail. For example, a misfitted technology being too difficult to maintain or user base when there are challenges to attract new users or engage current ones, or a business misfit when sales goals are not met.
I believe that business owners/decision makers/product managers/etc. anybody responsible to make the decisions for the development of a product end up operating in this type of triangle (or a variation of it), whether they’re aware or not, to find a balance that allows the product to “evolve” to achieve its functionality, growth and business goals.
The concept of a “product triangle” really resonated when I read about it since besides being an 米6体育直播nba consultant I’m also a co-founder/maker for my own project, Remoters.net for which one of my many roles is the one of what you would call being a “product manager” -that I share with my co-founder in this case- when we prioritize what we should build next, for which I always ask 3 questions:
Is this something that will help us to…
The more “yes” a potential development has when asking these questions, the more important will be for us to prioritize.
When I saw how my own product building decision making criteria/process connected to what Daniel described, I took his Product Triangle as a base to personalize it and better integrate it with the more “tangible” criteria and goals I use in my “product building” journey:
The technology is a matter of building the product features/functionality that should solve users/customers problems , for which the usual challenge is: How can I make it more useful while being usable?
The users is a matter of the product growth/marketing that should attract more/better users/customers , for which the usual challenge is: How can I scale it while keeping it relevant?
The product business/sales that should earn money/resources to solve keep the operations going, solve users/customers problems, for which the usual challenge is: How can I make it profitable at the required speed?
Besides these 3 main criteria/aspects that we take into consideration to reach the main product goals, there’s also a “thread” that influence them all (represented above as a dotted circle) the organization vision, mission and values: A product effort that is highly useful and usable, allows to attract more users and grow, that is also able to earn good/more money is fantastic as long as it’s aligned to the organization vision, mission and values.
Should we first enable:
… or should we first prioritize:
Finding a balance & alignment between these is critical to move forward with a product that users find to be useful and usable, scales attracting relevant customers and achieves the needed level of profitability fast.
It’s critical to take this into consideration when we’re doing 米6体育直播nba…
As mentioned at the start: Many times as 米6体育直播nba specialists or consultants, when we’re so involved in the details of a process we have issues “to see the forest for the trees”. Especially when we’re not working in-house and have a lower view of what is going across the organization and how decisions are made inside. Which is sometimes the reason why:
Since some time ago, every time I start with a new 米6体育直播nba project, I do an audit, format and present the recommendations, or even communicate with the client… I think of their own product triangle and how 米6体育直播nba integrates in it, how it affects and is affected by what’s going on in the different vertexes:
Is 米6体育直播nba leveraging, making the most & supporting the efforts of other digital marketing activities?
For example, social media or online PR activities to help amplify the content visibility that can help attract links towards them, taking into consideration the keywords that have been identified as better converting and more profitable in the PPC campaigns or the recurrent seasonal campaigns for which you should make sure that there’s an aligned strategy to leverage and optimize existing landing pages?
It’s then fundamental to have access to this information since the start, as well as on-going updates with other digital marketing areas.
Has the 米6体育直播nba process taken into consideration the site/product key features/functionality when doing the keyword and competition research and prioritizing the 米6体育直播nba recommendations to optimize their crawlability, indexability, content and identify link opportunities, to better connect and fulfill users search intent?
From the company USP, the product characteristics, the site functionalities highlighting them, the existing categorization system, to the navigation, the filtering options, their pre-sales and post-sales advice and support efforts, etc. How are potential customers/users looking for them? How these features/areas help to fulfill that demand? How can you optimize them to better connect with customers/users? How can you optimize these areas crawlability, indexability, content, etc. accordingly?
It’s critical to understand each site product/services/website features and functionalities, how the site is built to fulfill the customer demand, and what are the plans/roadmap to evolve it.
Has the 米6体育直播nba process taken into consideration the site business model when establishing goals, prioritizing the recommendations and showing potential impact to earn support? Which are those high priority product/service lines? Which are expected new releases for which you should already start optimizing in advance? Which are those areas/pages rankings very well already and attracting top organic search traffic but with poorer conversions?
For example, if the site monetizes via ads and affiliates, what are the repercussions from a web speed, friendliness and outlinking perspective? How can you minimize any negative impact on one hand, and on the other, how can you help increase the traffic in those areas/pages types that are directly monetized and have more potential to grow?
It’s a must to understand what are the site business and sales goals, their business models and different ways of monetization.
Using the product triangle as a framework to identify the best ways to integrate with the organization other growth/marketing efforts, features/functionality and business/sales model and efforts will facilitate to:
A win-win-win for 米6体育直播nbas!
It’s important to note how this approach can be used also at any granularity level, for example, not at a site wide level, but when you’re analyzing or developing the 米6体育直播nba recommendations or follow-ups of a particular section or area of the site, taking into consideration:
Although these are likely already aspects that you take in one way or another into consideration within your 米6体育直播nba processes, having a simple framework to follow, in this case, a product triangle , can further help you to not only avoid missing anything important out, but have a better understanding of the overall product context, how 米6体育直播nba fits in it, how it can be better leveraged, how you can better align your efforts to achieve the product and organization goals, and how to be more empathic and better communicate with your clients/bosses to achieve success together.
Learn actionable tips from my learnings while growing #米6体育直播nbaFOMO from +1K to 17K subscribers in…
Are you a new 米6体育直播nba who can't afford a paid 米6体育直播nba audit tool? Then this…
Do you want to accelerate your international keyword and content optimization process? Start using this…
Maximize the impact, execution and understanding of your 米6体育直播nba audits outcome by using these free…
Don't miss to map any important page or keyword in your keyword mapping process by…
Let's go through the most common E-commerce 米6体育直播nba content and technical optimization issues and see…